About Mr. Fosbury
Our company name, Fosbury & Sons, is a tribute to Mr. Dick Fosbury, who changed the world of high jump competition. As a high school student, Fosbury had trouble with the conventional high jump straddle method and failed to meet the 1,5 m requirement for his track team. Fosbury was determined, though and he continued to tinker with his approach until he developed one that suited his body. A technique that would become the dominant style when he set a new Olympic record in 1968 at 2,24 m—it was named the ‘Fosbury Flop’.
Like Mr. Fosbury, we aim to rethink something that is conventional. How can we redesign our work environment to better suit the needs of today’s generation? How do we create harmony between life and work in our ever evolving social landscape?
Why redesign the office?
Because the office as you know it is dead
Workers are considerably rejecting the uninspiring sea of sameness that has become known as ‘the office’. Standardized for efficiency, this uniform approach limits the potential for creativity and social connection. More and more, workers are seeking authenticity, self-expression, and the freedom to choose where and how they work.
Time is our most precious possession, let’s spend it worthily.
International research points to a significant shift taking place in the labor market. The European organization, EFIP, speaks of a 53% increase in the number of freelancers in Belgium between 2004 and 2013. Unizo calculated that anno 2015 there were around 132.000 freelancers active in Flanders alone, with Antwerp receiving the Startup Nations Award in 2015. But it’s more than a Belgian phenomenon, it is a global shift towards entrepreneurship and autonomy, and autonomy is exactly what defines us as human beings.
Small scale businesses are on the increase and companies of two to eight persons are much more common than thirty years ago. The growing startup scenes in cities like London, Los Angeles, Copenhagen, and Tel Aviv are a visible aspect of this evolution.
The way most offices look like today (or the way they’re organized) doesn’t correspond to the needs of today’s and the upcoming generation. It’s outdated and rooted in the rigid mentality and the gray, traditional work atmosphere of the 60’s. With nearly three hours lost each day to office-related interruptions and distractions, a traditional office space is no longer considered the most productive and those lost hours cost businesses over millions each year. Companies are slowly starting to realize that by providing their employees with a flexible work environment and empowering them to decide how and when they’ll be most productive, their output levels actually rise. So, with that said, commuting to a standard nine-to-five might soon become a mythical story as fantastical as coming across a unicorn.
The Renaissance of Work
As Fosbury & Sons, we are redefining the workspace—from a singular focus on efficiency towards a pluralistic and human approach that enriches the physical, cognitive, and emotional well-being of people. A mission based on the values of flexibility, collaboration, entrepreneurship, and fun. Proving that work can truly be a positive force in life.
We believe in synergy and aim to connect the creative scene and tech-natives with the business world. We believe that together freelancers, entrepreneurs, intrapreneurs, start-ups, established companies, and businesses both big and small, as well as large corporations can bring a valuable community to life.